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Making the leaders 
the world needs now

To navigate challenging times, we are pioneering a new method for integrated, balanced leadership, essential to transform and heal the world.

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Inspiration in crisis

At the height of the Covid pandemic - in the midst of suffering, healthcare inequity and crashing financial markets - our founders spotted that a handful of countries were achieving better outcomes, as their leaders took their citizens through the crisis with fewer deaths and minimal economic damage.

6x

Countries led by women had 
6x fewer deaths during the early stages of the COVID pandemic

80%

Women make 80% of healthcare decisions for their families 
and society

70%

Women represent 70% of the total healthcare workers

15%

Only 15% of decision makers in healthcare systems are women

It is not just about gender, but rather the result of balanced and integrated leadership

These leaders were seamlessly accessing and integrating directive (so-called “masculine”) qualities, with relational (“feminine”) traits. They would demonstrate decisiveness backed by scientific evidence, while simultaneously connecting with citizens and rallying people to work together.

Unlocking Eve’s co-founders began to codify this data into a new method for leadership based on the integration of traditionally masculine and feminine traits, intimately and positively correlated with business and healthcare outcomes. Our data was supported by interviews with more than 60 leaders and their own corporate experience in the healthcare domain.

The power of two

The ability to stretch across your full range of capacities is what we call the Unlocking EveIntegrated Leadership Practice™.

Our research shows that integrating decisiveness with reflectiveness, agency with community, rational with intuitive, and power with empowerment, is intimately correlated with positive business and healthcare outcomes.  The Power of Two unlocks Integrated Leadership™ on three levels.

Intra

Power Within: directive + relational self

Unlocking the full range of leadership capacities within individuals

Inter

Power Between: self + others

Accelerating effective outcomes between partners and teams

EXTRA

Power Beyond: self + system

The power to influence ecosystems to drive system change

The power of two

The ability to stretch across your full range of capacities is what we call the Unlocking EveIntegrated Leadership™ Practice.

Power of two infographic

Our research shows that integrating decisiveness with reflectiveness, agency with community, rational with intuitive, and power with empowerment, is intimately correlated with positive business and healthcare outcomes.  The Power of Two unlocks Integrated Leadership™ on three levels.

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Intra

Power Within: directive + relational self

Unlocking the full range of leadership capacities within individuals

blue bullet point

Inter

Power Between: self + others

Accelerating effective outcomes between partners and teams

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EXTRA

Power Beyond: self + system

The power to influence ecosystems to drive system change

Our purpose

Unlock Integrated Leadership™ in all people for a balanced and healthier world.

Our Mission

Empower 100 million Integrated Leaders by 2030

Our Vision

Drive a new model of Integrated Leadership™ that shifts established norms, empowers diverse leaders and drives positive change.

Our Goals

At the heart of Unlocking Eve lie two goals:

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Advance Integrated Leadership™ as the new profile of leadership excellence that will be used to develop and select leaders, whilst redefining leadership in healthcare and other sectors.
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Accelerate the advancement of women into leadership and decision-making roles in healthcare by 50%

We’ll achieve our goals through primary and secondary research and insights, and by accelerating action with high-impact awareness campaigns. We will advance a new profile of leadership excellence that will be used to develop and select leaders.

Our people

The Unlocking Eve™ name is inspired by the passion and partnership of our founders, Kaye Vitug and Eva McLellan, supported by André Hoffmann.

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Eva McLellan

Co-Founder

Eva brings a track record of empowering individuals and organizations to unlock breakthroughs to the challenges facing health systems. Her nearly 20-year career in biotechnology includes leadership roles in Canada, Europe and Switzerland. Eva also holds an honours Bachelor of Science and masters of biotechnology from the University of Toronto, and is a graduate from INSEAD business school’s General Management program.

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Kaye Vitug

Co-Founder

A purpose-driven leader with a mission of empowering others, Kaye is a Filipino-American healthcare finance executive with 25 years’ experience in the US, Switzerland, South Korea and the UK. She also holds a Bachelor of Science in mathematics from the Ateneo de Manila University, Philippines. Kaye's values are ingrained by her family of teachers, nurses and social workers, who showed how empowered women bring wellbeing to their communities.

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André Hoffmann

Founding Sponsor

André Hoffmann is the Vice-Chairman of Roche Holding and a passionate advocate for business as a force for good. Alongside his non-executive role in the family business and numerous corporate board memberships, André has served on a number of non-profit boards. He and his wife Rosalie also established the Hoffmann Global Institute in Business and Society (HGIBS) at INSEAD, aiming to integrate sustainability across the MBA curriculum.

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The Unlocking Eve name

Eve is an ancient name, derived from the Latin Eva, meaning source of life and vitality. We combined this with the origins of Kaye, which once stood for “keeper of the keys”. Unlocking Eve unites the power, passion and partnership of co-founders and healthcare executives Eva McLellan and Kaye Vitug, to “unlock integrated leadership in all for a balanced and healthier world”.